MSGM KIDS SHOES LICENSED TO ANDREA MONTELPARE

Starting from May 2020 MSGM Kids will be strengthened, setting up a real joint venture with the historic licensee Daddato SpA , leader in the manufacturing sector. The evolution of the licensing agreement signed between the two companies in 2014 stems from the need and the desire to increasingly expand international distribution, making use of mutual expertise.

To complete the MSGM Kids collections, for boys and girls, an important product category is added and a five-year license is born, signed in June 2020 with Andrea Montelpare Srl , an Italian manufacturing company with a strong international vocation and a reference leader in the world panorama of children’s footwear.

MSGM Kids can now boast a complete boy and girl collection in their ready-to-wear and footwear offer starting from the SS2021 collections.

MSGM is a fashion brand created in 2009 by Massimo Giorgetti in partnership with the Paoloni Group. In 2018 Style Capital SGR, a Private Equity fund, signs an investment agreement to acquire a stake in the company MSGM Srl. The women’s, men’s and accessories collections are designed by Massimo Giorgetti, the 100% Mande in Italy production is carried out by the Paoloni Group . Ability to grasp trends, contemporaneity and a young and motivated team are the winning cards of the brand. MSGM is present in over 600 worldwide multibrand stores, 39 monobrand stores and two flagship stores in Milan and London.

Manifatture Daddato is one of the leading companies in the sector, one of the best performing in terms of sales and EBITDA in the world of the kid’s fashion business, has embraced with great enthusiasm the innovative joint venture idea, sure to be pioneers of a new financial vision that is modifying the new development and growth strategies of the brand extensions of high fashion brands.

Andrea Montelpare Srl is “the factory of beautiful experiences”, an Italian footwear company of excellence specialized in the production and marketing of children’s shoes, leader in the luxury fashion segment. Founded in 1993, it is based in Fermo in the heart of the Marche footwear pole. The deep craftsmanship and the high quality of materials and workmanship combine experimentation and avant-garde. From which the extraordinary collections of the numerous fashion brands in the portfolio take shape, the richest in the world for designer kids shoes.